Experience Easter of 2025 the NOCCO way. NOCCO launches a limited edition of its popular sugar free functional beverage: NOCCO Påskmust, enriched with 180 mg of caffeine and selected vitamins.
– It’s a new must, combining a traditional Swedish holiday flavor with the functionality of NOCCO – to keep both your spirit and performance high, said Bella Jordansson, Marketing Activation Manager at NOCCO in Sweden.
Earlier this winter, NOCCO reintroduced its Christmas-themed flavor Julmust (first launched in 2015) as part of the celebration of the brand’s ten-year anniversary. The new improved recipe became an instant hit and was sold out weeks before Christmas even begun. Now, to celebrate Easter, NOCCO is now launching a similar Påskmust edition.
– Whether you’re chasing goals or hunting eggs, crushing deadlines or deadlifts, NOCCO Påskmust is here to power you through the Easter hustle, while offering a nostalgic twist, Jordansson says.
Like all NOCCO, Påskmust is sugar free, lightly carbonated and contains a selection of vitamins. It comes with 180 mg of caffeine, which contributes to increased concentration and endurance performance.
– The question we all will be asking is: does NOCCO’s Påskmust and Julmust really taste the same? We’ll leave that for our community to answer for now, Jordansson says.
NOCCO Påskmust is a limited edition and will be available in stores all over Sweden and online at for example tyngre.se, starting today.