The Paulaner Brewery Group and the renowned Swedish beverage importer Galatea entered a new partnership effective, March 1st 2025 for Systembolaget and April 1st for the hospitality industry. Through this collaboration, the traditional Munich brewery will strengthen its presence in the Swedish market and make its range of high-quality beers accessible to an even wider audience.
”We are delighted to have a strong partner like Galatea on our side since March 1st. They have many years of experience in importing and distributing beverages and share our passion for high-quality beers”, says Marcus Thieme, Director of International Markets at the Paulaner Brewery Group.
Galatea is one of the leading beverage distributors in the Scandinavian countries and is among the top five beer importers in Sweden and a subsidiary company to Martin & Servera, Sweden’s leading wholesaler and supplier to restaurants in Sweden.
”We are very much looking forward to start working with Paulaner Brewery Group, a strong partner with great tasting beer that we think is a perfect fit for our market”, says Staffan Liss, Commercial Director, Galatea AB.
Through the partnership with Galatea, Paulaner aims to expand its presence on the Swedish market. ”Our goal is to make Paulaner Weissbier the best-selling German beer at Systembolaget. We will also further expand our presence in the hospitality industry with Galatea,” says Thieme.
These are the perfect conditions to ensure that we soon will be able to experience the Bavarian lifestyle all across Scandinavia – and to toast with the best Munich beer. Skål!