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Vinitaly 2024

av Livets Goda

Wine from all the Italian regions as well as more than 30 other countries will be on show at the 56th Vinitaly scheduled at Veronafiere next 14-17 April.

Vinitaly 2023: Ennevi Verona Fiere

The Exhibition Centre is ready with a net show area of more than 180,000 square meters to become the international wine business forum with attendance already confirmed by 4,000 wineries. This consolidated turnout by exhibitors confirms the central status of the International Wine and Spirits Exhibition as it increasingly targets the needs of companies and promotion of the sector in Italy itself as well as on established and emerging international markets.

Veronafiere’s new strategic “One 2024-2026” business plan also takes this direction. It envisages further strengthening of Vinitaly’s mission focused on amplifying the brand’s promotional platform in order to ensure, at the same time, incoming investments for the event and product Italian wines on the most strategic export markets, thanks to even more widespread involvement of Veronafiere precisely in these areas. In addition, the qualitative selection process of trade operators launched for the 55th Show in 2023 continues, with an extraordinary recruiting programme that brought 29,600 international operators from 143 countries to Verona (out total attendance of 93,000 visitors), including more than one thousand top buyers chosen and hosted by Veronafiere and ICE-Trade Agency. Eleven thousand appointments between exhibitors and buyers were scheduled through the Vinitaly Plus platform, in addition to those agreed in person between companies and operators.

At the same time, Vinitaly 2024 also welcomed the 28th SOL, the International olive oil trade show (Area C); Xcellent Beers (Area C) and the 25th Enolitech, the International exhibition of wine, oil and beer production technologies (Show Hall F). These three events combined  bring the number of companies hosted in the 17 show halls overall to almost 4,300 (current figure).

The off-show Vinitaly and the City event specifically for wine lovers returns 12-15 April 2024 to the city centre of Verona, a UNESCO World Heritage Site. There were more than 45,000 tastings by wine enthusiasts in 2023.

The 13th Vinitaly Opera Wine event (Gallerie Mercatali, Saturday 13 April). Wine Spectator and Veronafiere has selected 131 producers for the 13th edition of Vinitaly Opera Wine, the preview event for the international exhibition that every year highlights the ambassadors and iconic labels of Italian wine in the United States. There will be 3 débuts on 13 April compared to the 2023 selection, joined by 6 companies returning to the list after absence last year. Tuscany, with 33 producers, is once again the leading region, while second and third places of the podium are also confirmed, respectively taken by Piedmont (19 companies) and Veneto (18), followed in turn by Sicily up to 16 cellars from 10 in 2023. And if two out of three selected producers come from “flagship regions” of Italian wine, looking at the country’s overall wine-making geography, coverage sees the North in front (43%), followed by Central Italy (33%) and the South and Islands (24%).
The layout theme for Vinitaly Operawine 2024: opera was inscribed this year in the UNESCO Intangible Heritage and is a symbol of Verona throughout the world thanks to the Arena Opera Festival.

The run-up to Vinitaly 2024: internationalization and the incoming campaign. The calendar of international events organised by Vinitaly-Veronafiere in collaboration with ICE-Foreign Trade Agency – which began in September last year to strengthen loyalty and attract operators, distributors, top buyers and the international press to promote Italian wine in a systematic way – will conclude on 19 March in Brussels. A world tour involving 17 stop-offs taking in trade fairs, previews and road shows in North America, Europe, the Far East, the Balkans and Brazil involving an investment by Veronafiere-ICE Foreign Trade Agency of 3 million euros. The trailblazer for the project promoting Italian wine and the wine fair brand was the Vinitaly China Roadshow in Beijing, Changsha and Hangzhou, followed by Wine South America (September 2023), Vinitaly Chicago (1st edition, October 2023), the event dedicated to wine & food professionals in the Midwest of the USA,  and Wine Vision by Open Balkan, the second edition of the largest wine fair in south-east Europe (November 2023). The Vinitaly Roadshow format will travel again to the USA in March, stopping off in Houston and New York (4 & 7 March).

As regards Vinitaly Previews, i.e the “buyer hunting” promotional effectors by Veronafiere in cooperation with the system of Italian Chamber of Commerce abroad and Italian Embassies, the series attracted operators, buyers and the trade press in Switzerland(September 2023), Germany (November), Denmark December), South Korea, Japan, Sweden and Austria (all in January 2024) and, lastly, London (February). The last appointment is scheduled in Brussels on 19 March.

The main theme areas at Vinitaly 2024. Intercept consumer trends and ensure evolutionary representation of the sector in line with market needs: these are two of the objectives underlying Vinitaly’s theme areas which, once again this year, highlight many supply-demand matching approaches increasingly driven by an international scope.
Organic Hall (new position in Area C – 9th edition): exhibition dedicated to certified organic wine made in Italy and abroad which this year hosts one hundred companies, with international exhibitors attending from Hungary, Slovenia and Austria. The Enoteca Bio (Organic Wine Showcase) and tastings in collaboration with FederBio and Vi.Te. are also confirmed for 2024
International Wine Hall(tensile structure D) welcomes international wine-producing countries that choose Vinitaly as their exhibition showcase, starting from companies taking part in the Open Balkan project (Serbia, Albania and North Macedonia), France with the Champagne maisons, Georgia, Hungary, Brazil, Armenia, South Africa and Greece. a- Mixology (1st floor, Palaexpo): the exhibition section showcasing the art of cocktails and mixing with wines, liqueurs and spirits inspired by new international trends. The programme over the four days of the event also includes master classes guided by the most talented and trend-setting bartenders.
Micro Mega Wines – Micro Size, Mega Quality (Area C, new position – 3rd edition). The exhibition section under the banner of “small is beautiful” created for Vinitaly by wine writer Ian D’Agata. Limited edition niche wines are at the heart of this project.

The main tastings at Vinitaly 2024. From exclusive Grand Tastings to master classes guided by the most important international wine magazines, by way of events focusing on Micro Mega Wines, small-scale, extremely high quality Italian wines through to consolidated walk around tasting events. The Vinitaly tasting calendar, which will bring the show halls at Veronafiere to life 14-17 April, is a journey through the Italy of wine with a window also on to the world. The schedule for the 56th International Wine and Spirits Exhibition confirms the global tastings in the International Wine Hall and the Vinitaly TastingThe Doctor Wine Selection (Show Hall 10 every day) curated by Daniele Cernilli, editor of the Essential Guide to Italian Wines particularly intended for buyers and the horeca sector. There is also space for Young to Young (14, 15 & 16 April – Meeting Room A, 1st floor, Show Hall 10) – tastings where young winemakers tell their stories to young wine communicators under the direction of food&wine journalists Paolo Massobrio and Paolo Gatti – as well as tastings focusing on certified organic wines in the Organic Hall in collaboration with FederBio and Vi.Te. The line-up also includes Beyond DOC Wines (14 April at 15:00, Tulipano Meeting Room, Palaexpo), the tasting celebrating the 50 years of magazine Civiltà del Bere, not to mention the numerous tasting occasions organised by exhibitors, consortia and associations.

Grand Tasting. The spotlights will focus on the series of super tastings organized by Vinitaly that this year features Italian sparkling wines in “Cool under pressure – Italy’s sparkling world” curated by Master of Wine Gabriele Gorelli (15 April 11:00 – Tulipano Meeting Room, Palexpo), and some of the most representative denominations on the Italian wine scene with “The Four Big ‘B’s of Italian Wine: Barbaresco, Barolo, Bolgheri and Brunello” guided by Ian D’Agata (16 April 11:00, Argento Meeting Room, Palaexpo), one of the most expert wine writers in the world, who also ideally travels to the land of the Dragon with “Italy-China: There and back: A journey discovering new worlds of wine” (17 April 11:00, Argento Meeting Room, Palaexpo). “The great native Italian wines” are then at the centre of the tasting conducted by oenologist Riccardo Cotarella (16 April, 15:00, Argento Meeting Room, Palaexpo).

Walk around tastings and Tasting Ex…Press. The tasting programme, as customary, will open with the Tre Bicchieri walk around tasting by Gambero Rosso (Sunday 14 April 11:00-16:30 in the Argento Meeting Room, Palaexpo), followed by the Orange Wine Festival event (Monday 15 April 11:00-18:00, Argento Meeting Room, Palaexpo) and the AIS tasting (Wednesday 17 April 11:00-1\5:00, Tulipano Meeting Room, Palaexpo). Welcome back also to Tasting Ex…Press and all the events conducted by international press figures in collaboration with Vinitaly, including the International Wine & Spirit Competition (15 April, 15:00, Iris Meeting Room, Palaexpo), Decanter (14 April, 15:00, Meeting Room A, Show Hall), Weinwirtschaft (15 April, 15:00, Meeting Room A, 1st floor, Show Hall 10), Gilbert & Gaillard (16 April, 15:00, Meeting Room A, 1st floor, Show Hall 10), Vinum (14 April, 15:00, Meeting Room B, 1st floor, Show Hall 10), Revija Vino(16 April, 11:00, Meeting Room B, 1st floor, Show Hall 10) and Veronelli Permanent Seminar (16 April, 15:00, Meeting Room B, 1st floor Show Hall 10).

American magazines also turn the spotlights on to Italian wine, starting with the four workshops by Wine Spectator at Vinitaly (1 4 and 15 April, 2 daily appointments 10:00-12:00 and 14:00–16:00, Via Meeting room, Wine2digital) and Wine Enthusiast with Jeff Porter leading “Renaissance reference: Reviving Italian Sparkling Wine” (15 April. 14:45-15:45, Wine2digital Main Stage).

SOL – International olive oil trade show.
The 28th Sol returns to its origins, once again becoming the International Olive Oil Trade Show, a show hall dedicated exclusively to olive oil. Objective: create further business opportunities through targeted initiatives, improve the positioning of existing opportunities and expand attendance by exhibitors and professional visitors. New features include the expansion of the merchandise on display, starting with “green gold” derivatives, such as table olives, pickles and spreads based on extra virgin olive oil, through to flavoured olive oils and even cosmetic and nutraceutical products.
There will also be changes for the Sol d’Oro International Competition, now at its 22nd edition (Verona, 11-18 March 2024). The event has a “blind tasting” format involving a highly qualified international jury, thereby ranking as one of the most selective competitions of its kind.

Enolitech
Enolitech – the international exhibition for technological innovation applied to wine-growing, olive growing and beverage – celebrates 25 editions by expanding its area by more than 3,000 m2 to cover 7,600 m2 in total (Show Hall F). Around 150 exhibitors have confirmed their attendance, with 10% from abroad, especially China, Spain, France, Hungary, Taiwan and Poland.
Competitions and guides.
New:  Vinitaly Design Award
The Vinitaly Design International Packaging Competition that awards the best packaging – on the occasion of its 28th edition – changes its name to the Vinitaly Design Award. In addition to the new name, innovations also impact the competition regulations which now have a new format with changes to the voting system. The winners will be rewarded on Saturday 13 April during the Gala Evening at the Ristori Theatre in Verona.

5 Star Wines – The Book
5 Star Wines–The Book – wines selected by Veronafiere in collaboration with Assoenologi – celebrates its eighth edition. This three-day blind tasting event (9-11 April) involving a panel of expert judges culminates with the drafting of the Guide of the same name listing all the wines obtaining a score equal to or higher than 90/100. The book also includes the special Wine Without Walls section dedicated to certified organic or bio-dynamic wines. The guide is available in English in digital and printed formats.

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